barber cutting client hair with trimmer

Harness the Power of Customer Reviews to Elevate Your Barbershop's Reputation and Growth

Running a barbershop and achieving a steady level of success in this industry is not an easy task. It can even be daunting. However, when you’re armed with passion and good marketing strategies, there’s nothing out of limits. One such strategy focuses on harnessing the power of barbershop customer reviews. 

Getting online barbershop reviews from customers is one of the best ways to get new bookings. There are plenty of surveys, reports, and studies that back up the importance of customer reviews. Such as The State of Local SEO Industry Report 2020 by Moz, which highlights a clear correlation between positive reviews and higher local search visibility. 

According to the study, 92% of people hesitate to engage with businesses that have negative reviews. There’s also the 2022 Online Reviews Statistics and Trends Report by ReviewTrackers, based on a survey that explored how online reviews influence customers. As it turns out, 94% of consumers say that positive reviews make them more likely to purchase from a business. Amazing, right?

One of the first things you need to understand is that your success as a barber doesn’t only rely on exceptional skills. You also need to build a reputation around your brand. Barbershop customer reviews are a great part of that. 

As a consumer yourself, you know how much it matters to read reviews before purchasing something or giving a business a chance. As such, it’s not difficult to imagine how customer reviews can make or break your business. It’s only a matter of learning how to drive customer reviews to take your barbershop business to new heights. 

Why Do Barbershop Customer Reviews Matter?

As you may already know, a barbershop customer review is a summary of the client’s thoughts and opinions based on their customer experience. They can highlight things such as services, interactions with the barber, hygiene, ambiance, barbershop aesthetic, and any value added. 

But why do barbershop customer reviews matter? Why are they so vital for your barbershop business? Well, here are a few reasons:

  • Reviews boost your reputation 

You know what they say about reputation; it precedes you, and that’s truer today than ever. Thanks to technology, clients are more in the know because they can find information about your barbershop before they walk through the door. It only takes a quick Google search. The more positive reviews they see, the more likely they are to choose your barbershop above others.

  • They increase your reach

One thing your barbershop needs is reach, which is why local SEO is so essential. The more you can put your brand out there, the better. Barbershop client reviews will help with that and you also need an optimized website that offers relevant content. 

  • Online customer reviews help foster loyalty

Barbershop customer reviews are good for your business in many different ways. For example, they can help you foster loyalty. Asking for feedback and acting on it means that you value customer feedback. This is one of the things that will keep them coming back. 

  • They drive brand awareness

One of the keys to success is making sure your online presence on business directories is strong. You need as many eyes as possible on your barbershop and customer reviews are a huge part of making that happen. The more reviews, the more your visibility will grow. That’s the power of customer feedback. 

  • Barbershop reviews are a valuable source of insights

It’s not realistic to expect only positive reviews, but negative reviews can be just as valuable. Why? Because they give you insights into what clients need and what you can improve in your business. Use reviews to identify weaknesses and make improvements. This is how negative reviews and client suggestions can help you drive even more positive reviews than before.

Now that you have a better idea of how customer reviews benefit your barbershop, let’s see how you can get more of them. 

How to Encourage Customer Reviews

As discussed so far, barbershop customer reviews are a valuable marketing asset. They influence potential customers while simultaneously building your reputation and credibility. When you start looking into how to encourage customer reviews, you’ll find many strategies to choose from. Such as:

  • Make sure your service is exceptional

As a barber, it’s your responsibility to create the kind of customer experience that will exceed your customers’ expectations. When you do that and you make their experience great, they are more likely to go online and share their opinion. 

  • Ask upfront

If there’s one thing you should never be shy about is asking for customer feedback and reviews. So, go right out and ask your customers. People don’t always think to leave a review, even if they had a great experience. So, kindly request a review and point them toward your preferred platform. Such as Google, TrustPilot, etc. 

  • Offer incentives

Small incentives can go a long way when it comes to encouraging customer reviews. For example, you can offer a discount on their next visit to the barbershop or a free add-on service if they leave a review. This will not only motivate them to share their thoughts, but it will also subconsciously encourage them to focus on the positives. 

How to Promote Positive Reviews on Social Media and Marketing Channels

A key part of harnessing the power of customer reviews is promoting them on social media and other marketing channels. This maximizes the impact of the reviews, which helps you boost your online presence, increase brand visibility and awareness, and strengthen your reputation.

Here’s how you can promote positive reviews to show your target audience why your barbershop is the best option:

  • Create and share testimonials

Choose the most compelling reviews and transform them into eye-catching testimonials you can share on your website and social media. This is a great way to highlight positive experiences from past clients and attract new ones while building trust. 

  • Leverage visual content

Crafting engaging and appealing visual content like infographics is a great way to showcase positive reviews. Once again, choose compelling reviews and use snippets of them to create visual content that grabs people’s attention. This will effectively communicate all the positive feedback you’ve received. 

  • Use reviews in advertisements

Online and offline advertising campaigns are a vital part of your marketing efforts. You can make your ads even more likely to convert potential clients by integrating snippets from positive reviews. It’s a great way to show that other people already think your barbershop is excellent. 

Unlock Your Barbershop's Full Potential with INCH

At IN THE CHAIR we are committed to empowering barbers and barbershops that are ready to step into the next level of growth and success. With our online barber booking app, you will be able to easily streamline your appointment management. 

IN THE CHAIR will help you save time and keep customers happy by allowing you to automate time-consuming tasks and effectively track online bookings, walk-ins, and schedules. This will be done all in one place, so you can focus on what you do best. 

We offer a fully customizable Booking Page that displays your availability, making it much easier for clients to book an appointment whenever it’s convenient for them. It essentially cuts down the middleman and makes your business run a lot more smoothly. 

Features That Set INCH Apart

IN THE CHAIR offers a wide range of features that make it very unique. For instance, you get full control over your Booking Page. You will be able to customize everything to offer your customers all the options they need. 

That way, customers can choose the services they need, specify their preferred barber, and effectively book an appointment. Moreover, you can set up an intuitive online calendar where you can manage appointments effortlessly. 

This INCH feature keeps your schedule and your staff’s schedule organized in one place, allowing you to guarantee a smooth workflow. IN THE CHAIR understands that your barbershop is not just a business; it’s your pride and joy, so we’re committed to helping you thrive. 

Get Started with INCH

If you want to start harnessing the power of barbershop customer reviews, you need to get more customers through the door. So, are you ready to experience the benefits of INCH? Get your free account today. Start streamlining your appointment scheduling, maximizing your time, and attracting more clients. 

Position yourself as a leading barbershop and become the hero of your own success story. Embrace the power of customer reviews, leverage INCH's innovative features, and take your barbershop to new heights. 

Get started with INCH today and let’s take your barbershop business to a whole new level.